How Will Google and Apple’s War on PWAs End?

Google and Apple's War on PWAs

Apple prefers to keep leverage of its platforms and devices, which is why it has fought with everyone from Epic Games to Basecamp over bypassed App Store payments. However, when progressive web apps gain traction, Apple’s level of influence will change.

PWAs (Progressive Web Apps) Allow Developers to Create Web Apps

PWAs allow developers to build web applications that function similarly to native apps without requiring users to import something from Apple’s App Store or Google’s Play Store.

How Will Google and Apple’s War on PWAs End?

Apple insists that applications must be “more than a repackaged website,” with native apps being approved subjectively depending on their perceived unique meaning.

Although Apple recommends that some developers convert their projects to PWAs, it is clear that the tech giant prefers native applications.

Google, on the other hand, supports PWAs actively through the open-source Chromium foundation and Project Fugu (which helps PWAs compete against native apps).

PWAs are still a rising power, but the fact that Google’s Chrome browser is used by nearly 65% of internet users suggests that progressive web apps may someday become the preferred solution.

Microsoft and Samsung have jumped on the PWA bandwagon, and Apple has grudgingly allowed some basic PWA functionality on its smartphones.

When it comes to the Future of PWAs

Apple isn’t out to stifle web creation growth. The tech behemoth prioritises user privacy on its Safari browser — as well as speed, stability, and long-term battery life on its smartphones.

Even if they don’t have nefarious intentions, web app developers may not rely on the same elements, so PWAs may be designed without consideration for users’ notification needs or mobile battery life.

Objecting to the Risks with a Future of Web-Based Software

To combat the threats of a web-based computing future, Google has included PWA patches and features in almost every version of the Chrome browser.

While there could be any sales losses if developers want to sell their PWAs independently, Google expects its Play Store to be one of the primary hosting platforms.

Furthermore, Google acknowledges the benefits of PWAs and requires mobile applications to be distributed in the Play Store with slight modifications.

PWAs from the Customer’s Perspective

Users do not need to manually upgrade PWAs on the consumer side. Instead, with each server session, app changes are loaded.

PWAs also load faster and are compatible with a variety of computers, allowing users to access content regardless of the operating system.PWAs from the Customer’s Perspective

Users do not need to manually upgrade PWAs on the consumer side. Instead, with each server session, app changes are loaded.

PWAs also load faster and are compatible with a variety of computers, allowing users to access content regardless of the operating system.

PWAs from a Business Perspective

Developers may build and manage a single, modular implementation rather than three different versions on the business side. They still don’t have to be concerned with their apps using precious mobile storage.

Advantages in the Market

Apple isn’t completely abandoning PWAs; the company is expanding support for features like Service Workers, which enables mobile apps to send push alerts even though the browser isn’t accessible.

As developers and consumers realise the advantages of PWAs and switch away from native applications, adoption will continue to rise.

Web Apps Aren’t Exclusive to a Single Operating System

Since web applications aren’t bound to a single operating system, people who choose Apple or Android will have one less excuse to stick with the one they’ve always used.

This kind of adaptability liberates the web as a tech base from the grip of a particular business, whether it’s Apple, Google, Microsoft, or a potential rival.

Chrome is now optimised for Progressive Web Apps (PWAs).

Despite Google’s efforts to adapt Chrome for PWAs, it is unable to hit Apple’s computers. Safari’s foundation, WebKit, is required by Apple for all browsers. Though users can instal Chrome on their iPhones and iPads, Apple has complete control of the Chrome technology that can be used.

This encourages Apple to dilute PWAs and direct traffic to the App Store instead, which isn’t surprising given the App Store’s $64 billion in revenue in 2020.

Apple’s Position in the Future

Make no mistake: If PWAs improve and have a better user interface for Android users, Apple is unlikely to let its smartphones fall behind. After all, the iPhone is estimated to control almost half of the mobile industry in the United States.

Apple will do whatever it takes to retain its market share, regardless of how much money the App Store must give up. As a result, companies should anticipate PWAs playing a greater part in the future.

Is Native App Dominance Coming to an End?

PWAs are a promising breakthrough that could signal the end of native app supremacy and platform separation.

While Apple’s case for the value of stable, vetted native apps — such as those available in the App Store — may have some merit, Google is pressing for the creation and release of PWAs for the time being.

PWAs are poised to play a significant role in the smartphone experience of the not-too-distant future, thanks to additional support from Microsoft and Samsung.

final thoughts

Businesses should keep an eye on this technology and ensure that they are prepared to provide consumers with the best possible experience.

Image Credits: Photo by Pixabay from Pexels

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